Consumer Behavior Modeling: Fuzzy Logic Model for Air Purifiers Choosing

At the beginning, the article briefly describes the features of the marketing complex household goods. Also provides an overview of some aspects of the market for indoor air purifiers. The specific subject of the study was the process of consumer choice of household appliances for cleaning air i...

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Bibliographic Details
Main Authors: Oleksandr Dorokhov, Liudmyla Dorokhova, Milica Delibasic, Justas Streimikis
Format: Article
Language:English
Published: NGO “Economic Laboratory for Transition Research” (ELIT) 2017-12-01
Series:Montenegrin Journal of Economics
Subjects:
Online Access:http://mnje.com/sites/mnje.com/files/061-077_dorokhov_l._dorokhov_a._et_al._-_2017.pdf
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