BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION

The article gives a concept of the billing as a developing means of marketing promotion. Examples of comparative analysis for a rating are considered. The author presents technology of two-factor rating of trade marks on the basis of expert and comparative analysis.

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Bibliographic Details
Main Authors: Vladimir A. Polyakov, Andrey A. Romanov
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
Online Access:https://statecon.rea.ru/jour/article/view/107
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