Analysis of the 7P Marketing Mix and Strategic Recommendations Using an Omnichannel Approach: A Descriptive Study of Cooler City, Telukjambe Timur, Karawang
This study examines the integration of the 7P marketing mix with a multichannel approach at Cooler City Telukjambe Timur Karawang, focusing on its impact on customer experience and business competitiveness. This study addresses the gap in understanding how this strategy is implemented in the Indones...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Negeri Sultan Syarif Kasim
2025-04-01
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| Series: | Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri |
| Online Access: | https://ejournal.uin-suska.ac.id/index.php/jti/article/view/32944 |
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