Marketing strategies for Egyptian university libraries

This document presents a comprehensive study on evaluating marketing strategies for central libraries in Egyptian universities. It explores the current state of these strategies, identifies challenges in their implementation, and investigates their impact on increasing engagement with library servi...

Full description

Saved in:
Bibliographic Details
Main Author: Radwa Hemida
Format: Article
Language:Arabic
Published: Cybrarians: The Arabic Portal for Librarianship and Information 2025-04-01
Series:Cybrarians Journal
Subjects:
Online Access:https://journal.cybrarians.info/index.php/cj/article/view/662
Tags: Add Tag
No Tags, Be the first to tag this record!