Human Characteristics in Chatbots Cause an Impact on Customer Experience in The Banking Sector
This study investigates how the human characteristics of chatbots, such as warmth and competence, impact customer experience in the banking sector of Lima, Peru. Given the increasing adoption of artificial intelligence in the financial sector, this analysis is warranted by the need to understand it...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2025-07-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/4630 |
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