The Influence of Digital Advertising and Brand Awareness on Sales of Micro and Medium Enterprise Products Selling in Southern Borneo
This study aims to examine the influence of digital advertising on micro, small, and medium-sized enterprises (MSME’s) in South Borneo. This study employed a quantitative approach using the Slovin method and random sampling. In order to conduct this study, the distribution of questionnaires through...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi dan Bisnis Asia Malang
2025-07-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jibeka.asia.ac.id/index.php/jibeka/article/view/2339 |
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