ORGANIZATIONAL CULTURE, A PILLAR OF CORPORATE IDENTITY

Organizational culture is an essential element in defining corporate identity, influencing a company's values, behaviors, and strategies. By analyzing cultural components and their impact on organizational performance, this study highlights how corporate identity is shaped by internal norms and...

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Bibliographic Details
Main Authors: Carmen RADU, Liviu RADU
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2025-05-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:https://cks.univnt.ro/download/cks_2025_articles%252F6_CKS_2025_ADMINISTRATIVE_AND_POLITICAL_SCIENCES%252FCKS_2025_ADMINISTRATIVE_AND_POLITICAL_SCIENCES_005.pdf
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