Sustainable Shopping: How environmental beliefs and living habits shape the use of non-plastic re-usable shopping bags
The purpose of this study was to evaluate the role of environmental beliefs, living habits, attitudes, and subjective norms in explaining consumers’ behavioural intentions toward using non-plastic reusable shopping bags. Grounded in the Theory of Reasoned Action (TRA), the study sought to uncover th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2025-06-01
|
| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2025/06/RMR21-1-138-151.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|