CURRENT MARKET TRENDS IN MARKETING AUTOMATION SYSTEMS
The purpose of the study is a comprehensive analysis of the main products of the leaders of the global market of marketing automation systems, which will allow us to identify the most promising of them from the point of view of practical implementation. Research methodology. To achieve the goal of...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Igor Sikorsky Kyiv Polytechnic Institute
2025-04-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | https://ev.fmm.kpi.ua/article/view/328559 |
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