Modern Notation of Business Models: A Visual Trend
Information overflow and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by well-shaped visualization based on a mind mapping technique introduced by Tony Bu...
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Main Authors: | Tatiana Gavrilova, Artem Alsufyev, Anna-Sophia Yanson |
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Format: | Article |
Language: | English |
Published: |
National Research University Higher School of Economics
2014-06-01
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Series: | Foresight and STI Governance |
Subjects: | |
Online Access: | https://foresight-journal.hse.ru/article/view/19620 |
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