Modern Notation of Business Models: A Visual Trend

Information overflow and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by well-shaped visualization based on a mind mapping technique introduced by Tony Bu...

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Bibliographic Details
Main Authors: Tatiana Gavrilova, Artem Alsufyev, Anna-Sophia Yanson
Format: Article
Language:English
Published: National Research University Higher School of Economics 2014-06-01
Series:Foresight and STI Governance
Subjects:
Online Access:https://foresight-journal.hse.ru/article/view/19620
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