<i>Wildberries</i>: Features of Assimilation of a Pseudo-Borrowed Ergonym in Russian

This article addresses the assimilation of the proper name ‘Wildberries’ within contemporary Russian. Special attention is given to the status of this name. The authors conclude that ‘Wildberries’ represents a pseudo-borrowed ergonym, as this lexeme is formed as a brand name from English roots, alth...

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Bibliographic Details
Main Authors: A. M. Dubina, P. I. Kondratenko
Format: Article
Language:Russian
Published: Tsentr nauchnykh i obrazovatelnykh proektov 2025-04-01
Series:Научный диалог
Subjects:
Online Access:https://www.nauka-dialog.ru/jour/article/view/6174
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