METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMS

The paper examines the importance and role of marketing activities in modern economic conditions, shows the feature of marketing activities in the international market. The importance in modern practice of the marketing approach; the role of management; clarified the principles underlying the market...

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Bibliographic Details
Main Author: Elena Shatskaya
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-03-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/577
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