Relationships Among Time Orientations, Attitudes, and Online Advertising Avoidance: The Moderating Role of Advertising Characteristics
This study investigates time orientation as a personality trait influencing attitudes toward online advertising and subsequent avoidance behaviors, grounded in the Value-Attitude-Behavior theory. Specifically, it examines the direct relationship between past, present, and future time orientations an...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-07-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251361743 |
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