Analysing the Influence of Augmented Reality on Organization Performance via Supply and Logistics Value Chain Functions: A Hybrid ANN-PLS Model Assessment in the Gulf Cooperation Council Region
<i>Background</i>: Despite the resurgence of interest in augmented reality (AR) due to Industry 4.0 and its ability to resolve several challenges faced by current business models, comprehensive research examining the capabilities of AR in supply chain management (SCM) and logistics remai...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-11-01
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| Series: | Logistics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2305-6290/8/4/110 |
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