Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech

Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech

The article substantiates the importance of ensuring the efficiency and competitiveness of the websites of Belarusian organizations in the context of the active development of the digital economy and internetization. The study showed that Belarus is characterized not only by the quantitative growth of...

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Bibliographic Details
Main Authors: I. V. Marakhina, V. A. Parkhimenko
Format: Article
Language:Russian
Published: Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center 2023-06-01
Series:Цифровая трансформация
Subjects:
digital marketing
web analytics
martech
internetization
digital economy
internet
e-economy
digital transformation
information and communication technologies
Online Access:https://dt.bsuir.by/jour/article/view/753
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