Socio-psychological Aspects of Business Communication through Iconic Zoomorphic Markers (Using the Example of Spanish Linguoculture)

Zoomorphic markers are signs with metaphorical potential that define the contextual and semantic interpretation in communication. The relevance of the cultural study of zoomorphic markers is due to the need to produce and use creative means of socio-psychological influence in the communication proce...

Full description

Saved in:
Bibliographic Details
Main Authors: E. N. Makhmutova, A. A. Chuganskaya, E. A. Chuprygina
Format: Article
Language:English
Published: MGIMO University Press 2024-06-01
Series:Концепт: философия, религия, культура
Subjects:
Online Access:https://concept.mgimo.ru/jour/article/view/902
Tags: Add Tag
No Tags, Be the first to tag this record!