Socio-psychological Aspects of Business Communication through Iconic Zoomorphic Markers (Using the Example of Spanish Linguoculture)
Zoomorphic markers are signs with metaphorical potential that define the contextual and semantic interpretation in communication. The relevance of the cultural study of zoomorphic markers is due to the need to produce and use creative means of socio-psychological influence in the communication proce...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MGIMO University Press
2024-06-01
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| Series: | Концепт: философия, религия, культура |
| Subjects: | |
| Online Access: | https://concept.mgimo.ru/jour/article/view/902 |
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