The Role of Planned Behavior in Predicting Customer Orientation
The purpose of this qualitative research was to investigate the role of planned behavior in predicting customer orientation in the Iranian gas industry. The participants were 17 experts from the National Iranian Gas Company who were selected using purposive sampling and based on theoretical saturati...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Law and Economic Sciences University of Zielona Góra
2022-12-01
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| Series: | Management |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/manment-2019-0095 |
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