MULTIMODALITY AND NEUROCOPYWRITING AS DIGITAL COMMERCIAL NARRATIVE STRATEGIES
The article discusses the strategies and tactics of the commercial narrative, which enable a pragmatic influence on the cognitive, emotional, and volitional sphere of the addressee-potential consumer. In a commercial narrative, verbal and non-verbal components form one visual, structural, meaningf...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alfred Nobel University Publisher
2023-12-01
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| Series: | Вісник університету ім. А. Нобеля. Серія Філологічні науки |
| Subjects: | |
| Online Access: | https://phil.duan.edu.ua/images/PDF/2023/2_2/6.pdf |
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