Economic propaganda as a form of business communication

Economic propaganda, as a form of promotion, is a paid method of business communication that aims to transmit information, develop preference and encourage action in favor of the company's products and services. Economic propaganda as an activity consists of a series of procedures and methods t...

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Bibliographic Details
Main Authors: Đelošević Ivana, Spasojević Branka
Format: Article
Language:English
Published: Viša ekonomska škola Peć, Leposavić 2025-01-01
Series:Ekonomski Signali
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2025/1452-44572501039Q.pdf
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