The Relationship between Data Privacy and Consumer Trust

Customer trust functions directly as a direct function of their privacy rights. Anxiety about data handling by collectors leads customers to lose trust which might reduce their business involvement. For increasing customer trust businesses should establish proactive precautions to protect their data...

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Bibliographic Details
Main Author: Luo Yijia
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2025/09/shsconf_icdde2025_03019.pdf
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