The effect of customer satisfaction, green switching costs and alternative attractiveness on customer loyalty to green products in Viet Nam
This study evaluates the impact of green switching costs on loyalty to green products in Viet Nam. The study surveyed 960 consumers who have been using green products in Viet Nam. The research employs quantitative techniques for analysis, and the findings indicate that customer loyalty is positivel...
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| Format: | Article |
| Language: | English |
| Published: |
Can Tho University Publisher
2025-06-01
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| Series: | CTU Journal of Innovation and Sustainable Development |
| Subjects: | |
| Online Access: | https://ctujs.ctu.edu.vn/index.php/ctujs/article/view/1061 |
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