Enhancing Consumer Decision-Making in Skincare: Implementation of the VIKOR Method for Product Recommendation Systems

The challenge of selecting the most suitable skincare products, particularly sunscreens, has become increasingly complex due to the overwhelming variety of choices available on the market. Consumers are often confronted with a plethora of products, making it difficult to discern which one best suit...

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Bibliographic Details
Main Authors: Diah Arifah Prastiningtyas, Greta Septy Purwiantono, Febry Eka Purwiantono, Addin Aditya
Format: Article
Language:English
Published: Center for Research and Community Service, Institut Informatika Indonesia Surabaya 2025-07-01
Series:Teknika
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Online Access:https://ejournal.ikado.ac.id/index.php/teknika/article/view/1218
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