Green banking initiatives: The role of CSR in aligning with the SDGs and shaping sustainable consumer choices
This study examines how corporate social responsibility (CSR) influences green purchase intentions in the banking services, aligning with the United Nations' Sustainable Development Goals (SDGs). The research highlights CSR's impact on green buying decisions, focusing on the mediating effe...
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Main Authors: | Hao Wu, Norzieiriani Ahmad, Nazlina Zakaria |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2025-08-01
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Series: | Acta Psychologica |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825005086 |
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