Green banking initiatives: The role of CSR in aligning with the SDGs and shaping sustainable consumer choices

This study examines how corporate social responsibility (CSR) influences green purchase intentions in the banking services, aligning with the United Nations' Sustainable Development Goals (SDGs). The research highlights CSR's impact on green buying decisions, focusing on the mediating effe...

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Bibliographic Details
Main Authors: Hao Wu, Norzieiriani Ahmad, Nazlina Zakaria
Format: Article
Language:English
Published: Elsevier 2025-08-01
Series:Acta Psychologica
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S0001691825005086
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