MARKETING MANAGEMENT: AN APPROACH BASED ON THE DEFINITION AND CONSIDERATION OF CORPORATE CULTURE
The article comprehensively examines the interplay between marketing management and corporate culture within today's business environment. The research design combines a critical review of the pertinent scholarly literature with logical modelling of the "strategy–culture–marketing" ne...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vasyl Stefanyk Precarpathian National University
2025-06-01
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| Series: | Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu |
| Subjects: | |
| Online Access: | https://journals.pnu.edu.ua/index.php/aprde/article/view/9340 |
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