Methodological Aspects of Elaborating Marketing Strategy of Innovation Bank Products and Services

Today the key factor of influencing banking sector is the development of information systems and overall strategy of economy digitalization as its consequence. On today’s competitive banking market we can observe the necessity to elaborate and promote approaches to banking product and service market...

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Bibliographische Detailangaben
1. Verfasser: N. I. Bykanova
Format: Artikel
Sprache:Russisch
Veröffentlicht: Plekhanov Russian University of Economics 2024-07-01
Schriftenreihe:Вестник Российского экономического университета имени Г. В. Плеханова
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Online-Zugang:https://vest.rea.ru/jour/article/view/2039
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