Navigating sustainable performance of small and medium enterprises: The role of big data analytics, green innovation and strategic change

Small and medium enterprises (SMEs) are crucial drivers for the socio-economic growth and prosperity of the country. However, the sustainability of SMEs is significantly impacted by abrupt climatic changes and an increasingly competitive environment. The study aims to investigate the relationships o...

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Bibliographic Details
Main Authors: Muhammad Aslam, Muhammad Zia Aslam, Bilal Ahmad
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Sustainable Futures
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666188825005544
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