Pork production on YouTube: frame and sentiment analysis

Pork production on YouTube: frame and sentiment analysis

IntroductionSocial media platforms increasingly influence public perceptions of agriculture by shaping narratives around food production. This study explores the portrayal of pork production on YouTube and the corresponding audience reactions, highlighting its role in shaping public discourse.Method...

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Bibliographic Details
Main Authors: Anu Karki, Shuyang Qu, Fally Masambuka-Kanchewa, Michael Retallick, Alexa J. Lamm, Kevan Lamm, Catherine E. Sanders, Allison Byrd, Nicholas Gabler
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
pork production
YouTube
framing theory
media frame
audience frame
visual framing
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1557633/full
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https://www.frontiersin.org/articles/10.3389/fcomm.2025.1557633/full

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