Conspiracy beliefs and the preference for natural treatments in medical decision-making
Naturalness bias—the tendency to prefer natural products over synthetic alternatives—is a widespread phenomenon in consumer and health decision-making. Despite the lack of a clear scientific definition, the label “natural” evokes strong intuitive associations with purity, safety, and moral value. In...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-09-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825006560 |
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