Assessing the Impact of Service Quality, Perceived Price, and Store Location on Customer Satisfaction in the Beauty Retail Sector: A Case Study of Soappahollic

Introduction: This study investigates the influence of service quality, perceived price, and location on customer satisfaction in the context of Soappahollic, a beauty retail business. While prior research has examined these variables individually, limited attention has been given to their combined...

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Bibliographic Details
Main Authors: Damelina Basauli Tambunan, Thyrza Farizah Yosina, Teofilus
Format: Article
Language:English
Published: Universitas Yudharta Pasuruan 2025-07-01
Series:Sketsa Bisnis
Subjects:
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/6001
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