THE TRAILER AS A PHENOMENON OF CONTEMPORARY SCREEN CULTURE / ТРЕЙЛЕР КАК ФЕНОМЕН СОВРЕМЕННОЙ ЭКРАННОЙ КУЛЬТУРЫ

The author considers a special kind of movie advertising, —the trailers of the films, preparing for the release. This format has its own characteristics, the genre, the style and the uniqueness of the individual phenomenon of contemporary screen culture. It is a rapidly growing format, which is, inc...

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Bibliographic Details
Main Author: BULANOV E.V. / БУЛАНОВ Е.В.
Format: Article
Language:English
Published: GITR Film & Television School 2017-06-01
Series:Наука телевидения
Subjects:
Online Access:https://cyberleninka.ru/article/v/treyler-kak-fenomen-sovremennoy-ekrannoy-kultury
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