Public Management and Administration Studies. Should we Include Marketind in Our Curricula?

As a consequence of continuous adaptation of public institutions to requirements of framing where they perform day by day, Public Management and Administration is behaving once and again as a “<strong>reinvented</strong>” discipline, aiming a new kind of rational, innovative public entit...

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Bibliographic Details
Main Authors: José L. VÁZQUEZ, Dan LAZAR, Pablo GUTIÉRREZ, José L. PLACER
Format: Article
Language:English
Published: Babes-Bolyai University, Cluj-Napoca 2006-06-01
Series:Transylvanian Review of Administrative Sciences
Subjects:
Online Access:https://rtsa.ro/tras/index.php/tras/article/view/337
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