The Role of Eco-labels, Advertising, Price, Attitude, and Environmental Awareness in Influencing Purchasing Decisions for Environmentally Friendly Products for Generation Z in Tangerang City
Environmental damage has become an increasingly evident global threat, urging humanity to become more environmentally conscious. One effort to address this is by purchasing environmentally friendly products, such as eco-labeling bottled water. This study analyzes the influence of ecological labels,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research and Development Center for Food, Nutrition and Public Health (P4GKM) LPPM Universitas Sebelas Maret
2025-05-01
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| Series: | AgriHealth |
| Subjects: | |
| Online Access: | https://jurnal.uns.ac.id/agrihealth/article/view/99248 |
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