Hegemoni Laki-Laki di Balik Keikutsertaan Mengerjakan Kerja Domestik dalam Iklan MotionLife 2024
The MotionLife 2024 insurance advertisement focuses on gender roles within the family, particularly in terms of household chores. The aim of this research is to investigate the representation of male hegemony in the advertisement, which shows conventional stereotypes about how men and women divide r...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2025-06-01
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| Series: | Jurnal Audiens |
| Subjects: | |
| Online Access: | https://journalaudiens.umy.ac.id/index.php/ja/article/view/575 |
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