Metaverse purchase intention: Determinants of metaverse and mediating role of consumer flow experience

The Metaverse is a pervasive expression of technological culture with global implications. Entrepreneurs, investors, intellectuals, and business leaders have all made an effort to establish a presence in the metaverse by promoting its e-commerce, virtual trade, social engagement, entertainment, and,...

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Bibliographic Details
Main Authors: Wasim Ahmad, Zhang Yanping, Ayesha Zaheer Abbasi, Muhammad Tasnim Khan, Abdul Waheed, Muhammad Qayyum
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Sustainable Futures
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Online Access:http://www.sciencedirect.com/science/article/pii/S2666188825005878
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