Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)
In fashion industry, creative ideas and new products appear in new collections of brands presented in several ways, such as fashion week, exhibition etc. Iranian menswear also had the same strategy, but because of features of their customers, usually they use same designs and products in their new c...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PUBLIA – SLUB Open Publishing
2021-06-01
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| Series: | Communications in Development and Assembling of Textile Products |
| Online Access: | https://journals.qucosa.de/cdatp/article/view/41 |
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