THE EFFECT OF SALES PROMOTION ON CUSTOMER PURCHASING DECISIONS
There is an abundance of potential in Indonesia's food and beverage economy, but the Covid-19 pandemic conditions have prompted a significant change in consumer behavior, namely from direct purchases to digital purchases. The Cloud Kitchen concept is an option because it focuses on providing o...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2025-07-01
|
| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/16540 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|