Adopting green AI for SME sustainability: mediating role of green investment and moderation by green servant leadership

Adopting green AI for SME sustainability: mediating role of green investment and moderation by green servant leadership

Green Artificial Intelligence (Green AI) presents a strategic pathway for small and medium-sized enterprises (SMEs) in emerging economies to enhance sustainability by optimizing energy use, minimizing waste, and fostering eco-innovation. Despite its potential, adoption remains limited due to financi...

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Bibliographic Details
Main Authors: Faizan ul Haq, Norazah Mohd Suki, Made Setini, Asim Masood, Taimur Ahmed Khan
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Sustainable Futures
Subjects:
Green artificial intelligence
Sustainable performance
SME innovation
TOE-TAM framework
Green investment, Green servant leadership
Online Access:http://www.sciencedirect.com/science/article/pii/S2666188825005660
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