Research on Private Label Introduction and Sales Mode Decision-Making for E-Commerce Platforms Considering Coupon Promotion Strategies
With the rapid development of the digital economy and the evolving shopping preferences of consumers, e-commerce platforms have been enhancing their competitiveness by launching private label brands and optimizing their sales channel strategies. This study focuses on an online sales system comprisin...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/13/6/437 |
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