The Practice of Introducing Category Management Methodology in Internet-Shop (Illustrated by the Ural Federal District)

In view of global changes that took place in the last decade in consumer behavior, competition rate and economy in general conditions of doing business are changing. Trade organizations have to search for new ways of raising efficiency in their economic activity. The article analyzes the fast growin...

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Bibliographic Details
Main Author: K. M. Ilyenkova
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2019-12-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
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Online Access:https://vest.rea.ru/jour/article/view/797
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