Understanding the Impact of Inconsistency on the Helpfulness of Online Reviews

This study investigates how review inconsistency influences perceived helpfulness in online restaurant reviews both in ratings and specific aspects of service attributes. Drawing on 106,464 Yelp reviews spanning 666 restaurants, we employed aspect-based sentiment analysis and Tobit regression to cap...

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Bibliographic Details
Main Authors: Junsung Park, Heejun Park
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/20/2/80
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