Exploring User Attitudes and Trust Toward ChatGPT as a Social Actor: A UTAUT-Based Analysis

Recent advancements in artificial intelligence (AI) have transformed consumer services with technologies such as AlphaGo surpassing human capabilities. OpenAI’s ChatGPT positioned AI as a social actor. This study examines ChatGPT’s natural language prowess using AI from the perspective of social act...

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Bibliographic Details
Main Authors: Hwan-Ho Noh, Hye Bin Rim, Byung-Kwan Lee
Format: Article
Language:English
Published: SAGE Publishing 2025-06-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251345896
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