FORMATION OF THE COMPETITIVE STRATEGIES OF INDUSTRIAL ENTERPRISE ON THE BASIS OF THE RESULTS OF THE SWOT-ANALYSIS
The article discusses the methodology and content of the SWOT-analysis operation of the business environment, the background and the steps of forming competitive strategy based on the analysis results.
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Main Authors: | Natalia V. Lazareva, Victor A. Fursov, Darya Y. Fateeva |
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Format: | Article |
Language: | Russian |
Published: |
North Caucasus Federal University
2022-05-01
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Series: | Вестник Северо-Кавказского федерального университета |
Subjects: | |
Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/1552 |
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