FORMATION OF THE COMPETITIVE STRATEGIES OF INDUSTRIAL ENTERPRISE ON THE BASIS OF THE RESULTS OF THE SWOT-ANALYSIS

The article discusses the methodology and content of the SWOT-analysis operation of the business environment, the background and the steps of forming competitive strategy based on the analysis results.

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Bibliographic Details
Main Authors: Natalia V. Lazareva, Victor A. Fursov, Darya Y. Fateeva
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-05-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/1552
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