Enhancing Consumer Insights Through Multimodal Artificial Intelligence and Affective Computing

Enhancing Consumer Insights Through Multimodal Artificial Intelligence and Affective Computing

The growing interest in learning more about consumer behaviors through analytical techniques requires the integration of innovative approaches that relate their needs to strategic marketing procedures. Multimodality and Affective Computing combined a series of robust optimizations for this challenge...

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Bibliographic Details
Main Authors: Ines Cesar, Ivo Pereira, Fatima Rodrigues, Vera L. Migueis, Susana Nicola, Ana Madureira, Jose Luis Reis, Jose Paulo Marques Dos Santos, Duarte Coelho, Daniel Alves De Oliveira
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Affective computing
artificial intelligence
customer behavior
marketing
multimodal
Online Access:https://ieeexplore.ieee.org/document/11072457/
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