Virtual Smoke Signals: How VR Reveals the Unexpected Effects of Antitobacco Advertising
Conclusions: We advise health campaign designers to consistently evaluate campaigns before launching them as incidental antitobacco messages may inadvertently soften attitudes toward smoking.
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/hbe2/9925886 |
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