Balanced Scorecard: Performance Measurement Of University Mediated By Student Loyalty

This study aims to find empirical evidence of a Balanced Scorecard (BSC) to enhance university performance with student loyalty as a mediating variable. This research employs a quantitative method, and data is collected through questionnaires distributed to 118 students at Indonesia Mandiri Universi...

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Bibliographic Details
Main Author: Novi Rukhviyanti
Format: Article
Language:English
Published: Universitas Tarumanagara 2025-06-01
Series:Jurnal Manajemen
Subjects:
Online Access:https://ecojoin.org/index.php/EJM/article/view/2694
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