De-Westernizing Media and Communication Theory in Practice: Toward a More Inclusive Theory for Explaining Exemplification Phenomena

This experimental study models an approach for de-westernizing communication theory by exploring exemplification within a Global South context. Incorporating local knowledge from Nigerian journalists on their motivations for using exemplars in poverty reporting and their anticipated audience outcome...

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Bibliographic Details
Main Authors: Munachim Amah, Rachel Young
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/6/2/90
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