Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context
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| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Polish Information Processing Society
2022-02-01
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| Series: | Annals of computer science and information systems |
| Online Access: | https://annals-csis.org/Volume_34/drp/pdf/4759.pdf |
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